Shiseido, Ever Bloom

Shiseido Ever Bloom este parfumul a carui istorie incepe de la o poza alb negru, poza unei flori, unei camelii, o fotografie care la prima vedere nu duce cu gandul neaparat la un parfum.
Pentru mine acest parfum inseamna o reintoarcere la ceea ce ar trebui sa insemne esenta feminitatii pusa intr-o metafora olfactiva. Nu e un parfum care sa adune un buchet floral, ci care aduce focus pe o singura floare, o camelie alba, serafica chiar, ca cea surprinsa intr-o fotografie candva de Roso Fukuhara, fiul celui care a creat brandul Shiseido.

Cred ca e prima data cand aud in filozofia unui parfum vorbindu-se despre modestie. Creatorul, Aurelien Guichard, spune ca surprinde prin acest parfum acel moment cand camelia infloreste si acele secunde par ca se suspenda in eternitate.

Parfumul a fost lansat in Romania in premiera si am avut onoarea sa particip la un eveniment cu totul special, in cadrul Complexului Stejarii, unde se afla si Shiseido Spa. Parfumul se gaseste momentan in zona de retail a SPA-ului si in curand se va gasi si in parfumerii.

O sa va las cu textul original care surprinde esenta acestui parfum si promit sa fac curand propriul meu eseu asupra feminitatii pornind de la acest parfum.

A woman…beautiful by essence
“We see her when she passes. She’s at ease everywhere. Her elegance permeates all things. This eminently modern woman chooses a fragrance that is not quite a fragrance; rather, it is an imprint, a benevolent aura of light and grace, a scent that suggests, in its own special way, a new femininity: softer, more incarnate, more authentic.”
Since the beginning, this idea has been at the heart of the Shiseido brand, this Japanese and so oriental idea of perfect Nature. Nature that is respected. Nature that is venerated for its perfection. Nature of which human beings are an integral part.
There is also this generosity, this idea that you can have confidence in a woman because she is filled with an immense potential of beauty that is only waiting to be revealed. Shiseido guides her on this path and accompanies her.
All these values are wonderfully expressed in the brand signature:
“Because the beauty is already in you”

Preturi orientative:

Shiseido Ever Bloom, EDP, 30 ml, 53 euro
Shiseido Evr Bloom, Shower Gel, 200ml, 37 euro